Yuchen Zhang got the inspiration for Illuminate when she was doing research around how air pollution could impact people’s mental state and how clothing design should adapt based on air pollution. One observation she took away from being in heavy air pollution is that we could not see other people well and their interactions with each other because visibility is low. However seeing other people interact with each other is one of the joys of being a social being. Therefore, she wanted to highlight that physical interaction with the help of technology in low visibility environments such as air pollution and low lighting settings such as night time. Link.